The Breath Co in South Africa: Your Questions Answered
If you’ve been a fan of TheraBreath in South Africa, you may have noticed something new on shelves and online.
The Breath Co. Don’t worry, your favourite fresh-breath brand hasn’t disappeared. It’s simply had a name refresh to match the branding used in the UK, and Europe.
Below, we answer the most common questions people ask about The Breath Co and explore why this globally loved oral-care brand continues to win over South Africans.
The Breath Co Product FAQ
What is the best mouthwash for bad breath?
The best mouthwash targets the bacteria that cause bad breath rather than masking odours. Oxygenating, alcohol-free formulas such as The Breath Co are designed to neutralise these bacteria effectively.
Is The Breath Co the same as Therabreath?
Yes. The Breath Co is the same formula originally developed as Therabreath by Dr Harold Katz, now available under a new name in South Africa.
How long does The Breath Co last?
Can I use The Breath Co every day?
the breath co MOUTHWASH
Is The Breath Co the Same as TheraBreath?
Yes, The Breath Co is exactly the same brand as TheraBreath. The formulas, the science, and the founder’s original mission remain unchanged.
The change is purely a name alignment with major international markets. In the United Kingdom, and most of Europe and now in South Africa, the brand has long been known as The Breath Co, created by Dr. Harold Katz, a dentist and bacteriologist specialising in oral malodour and dry mouth. South Africa is now fully aligned with the global naming and packaging.
What Has Stayed the Same?
- The well-known oxygen-rich formulas
- The alcohol-free approach
- The gentle, non-burning mouthfeel
- The wide range of flavours and variants (Icy Mint & Mild Mint)
What Has Changed?
- New name: The Breath Co
- Updated logo
It’s the same trusted product inside the bottle
If you previously used TheraBreath, you can continue using The Breath Co with complete confidence, it’s the same product you know and love.
Is The Breath Co Good for Bad Breath?
Short answer: Yes, this is exactly what it’s designed for.
The Breath Co’s formulations work differently from harsh, alcohol-based mouthwashes. Instead of burning your mouth and masking odours temporarily, these rinses focus on neutralising the sulphur-producing bacteria that cause bad breath.
Why People Love the breath co MOUTHWASH
Many users describe it as life-changing.
One reviewer said:
“It’s the only mouthwash that keeps my breath fresh the entire day. I used to be self-conscious during meetings, now I don’t even think about it.”
Another long-time user said:
“I used TheraBreath for years. The Breath Co is the same formula, just a new label. It genuinely works, even when nothing else did.”
Whether you struggle with morning breath, dry mouth, coffee breath, sinus issues, or chronic halitosis, The Breath Co mouthwash is popular because it works consistently without irritation.
Is The Breath Co Mouthwash Good for Gum Disease?
While The Breath Co mouthwashes are not marketed as a medical treatment for gum disease, they support overall gum health thanks to a gentle, bacteria-targeting formula.
How It Helps
- Reduces harmful bacteria linked to gum irritation
- Helps soothe dryness, which many people with gum issues experience
- Alcohol-free, so it won’t sting or worsen sensitivity
- Maintains a healthier environment in the mouth
For people with mild gum irritation or bleeding gums caused by brushing too hard, dryness, or plaque buildup, The Breath Co can be a helpful part of a daily routine.
A dental hygienist in the UK summed it up well:
“I often recommend The Breath Co to patients with sensitive gums who cannot tolerate strong alcohol-based rinses. It’s gentle and keeps the mouth balanced.”
For diagnosed gum disease, you should always follow your dentist’s treatment plan—but using The Breath Co alongside professional care is a safe and supportive option.
What Are the Side Effects of The Breath Co?
One of the brand’s biggest selling points globally and in South Africa is that it’s exceptionally gentle.
Common side effects?
Most people experience none.
Because The Breath Co is free from:
- Alcohol
- Artificial flavours
- Harsh detergents (like SLS)
- Dyes
- …it tends to be well-tolerated by adults, teens, older individuals, and even people with dry mouth or sensitivity.
Possible but rare side effects:
- Mild change in taste immediately after rinsing
- Temporary dryness if used excessively
- Sensitivity for people allergic to specific ingredients (as with any oral-care product)
- All formulas are designed to be as gentle and non-irritating as possible, which is why dentists in the USA and UK often recommend it for sensitive mouths.
A Brand With Strong Global Roots Now Fully Aligned in South Africa
The Breath Co’s story started in Los Angeles, USA, where Dr. Katz developed the first clinical formulas to help his own daughter with persistent bad breath. From there, the brand grew quickly across North America, the UK, and Europe.
Global Presence
USA: The Breath Co is one of the top-selling premium fresh-breath brands
UK: Frequently recommended for dry mouth and halitosis
Europe: Popular among people looking for alcohol-free, science-backed oral care
South Africa: Formerly known as TheraBreath for many years
Today, South Africans get the same globally recognised branding and the same high-quality formulas found in international pharmacies and dental clinics.
Why The Breath Co Remains a Favourite in South Africa
South African consumers appreciate products that:
- Work reliably
- Are gentle enough for sensitive users
- Have a strong scientific backing
- Offer real-world, long-lasting freshness
Whether you’re a long-time TheraBreath user or discovering The Breath Co for the first time, you can expect:
- Fresh breath that lasts
- A soothing, non-burning rinse
- Effective odor-neutralising technology
- Internationally trusted ingredients
Many SA buyers mention that they switched after trying several supermarket brands without success. With The Breath Co, they finally get long-lasting freshness without the harsh chemical taste.
If you’re looking for a trusted, internationally respected mouthwash that actually delivers on its promises, The Breath Co continues the legacy of TheraBreath with the same science-backed approach just with a fresh new name.
For any more information onthe brand update on the products themselves, please contact our customer care line or email address:
Customer care line: 010 300 0279
Email: help@hebreathco.co.za